Millions of people are getting answers from AI tools daily and some of those answers include links, brand mentions, and product recommendations. But most site owners have no way to tell whether their brand is being cited, how often, or what is driving it. This category covers

• how to measure and grow your AI referral traffic: setting up GA4 to separate AI-sourced visits from organic search, understanding
• how AI agents navigate and read your site, using tools like Lighthouse’s agentic browsing audit, and
• building the technical foundations that make your site a reliable source for AI-generated answers.